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Data and AI Trends report 2024

Martechtalks
Last updated: April 8, 2026 5:18 pm
Martechtalks
Published: March 30, 2024
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Everyone’s talking AI. It’s time to start preparing for tomorrow’s cloud.

Explore the Data and AI Trends Report 2024 to find out what’s in store for your data stack and your data teams this year.

Your company is ready for generative AI. But is your data? In the AI-powered era, many organizations are scrambling to keep pace with the changes rippling across the entire data stack.

This new report from Google Cloud shares the findings from a recent survey of business and IT leaders about their goals and strategies for harnessing gen AI—and what it means for their data.

Explore the five trends shaping the data industry in 2024:

  • Gen AI will speed the delivery of insights across organizations
  • The roles of data and AI will blur
  • AI innovation will hinge on strong data governance
  • Operational data will unlock gen AI potential for enterprise apps
  • 2024 will be the year of rapid data platform modernization

Data and AI Trends report 2024

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