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The New Rules of Data Management

Martechtalks
Last updated: April 8, 2026 6:51 pm
Martechtalks
Published: January 22, 2025
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Creating value in the AI era

As data volumes surge, organizations are struggling with data accessibility and visibility. And traditional data management approaches have led to increased costs and added complexity.

But, as we discovered in our research, those embracing modern data management strategies are able to reduce data movement, gain deeper insights, and maximize data value.

Key research findings include:

  • 73% cite data volume as a primary driver for increased data management costs
  • 62% report data management challenges led to compliance failures
  • 50% of those using data tiering experience reduced data costs
  • 84% with fully implemented data federation report improved MTTD

Download The New Rules of Data Management to learn how becoming a data management leader can enhance cybersecurity and observability in the AI era.

The New Rules of Data Management

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