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Sustainable Infrastructure for the AI-Driven Era

Martechtalks
Last updated: April 8, 2026 6:55 pm
Martechtalks
Published: January 13, 2025
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Data has become one of the most important assets any organisation will possess. Even without any expansion of business, it’s a fact that our needs to store and manage data will grow every day. Predicting the growth of data can be tricky – and potentially costly.

The unpredictability of the size of your future data volumes and the growing need to access information across multiple fragmented environments can create challenges for organisations. Lack of control and visibility poses threats to data integrity, increases power consumption, spiralling costs and threatens your sustainability goals. According to a study from IDC, companies lose up to 20%-30% of revenue due to avoidable inefficiencies.

Sustainable Infrastructure for the AI-Driven Era

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