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Essential Guide to Data Engineering

Martechtalks
Last updated: April 8, 2026 3:44 pm
Martechtalks
Published: February 10, 2025
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The world now generates more data than ever before, and making use of that data hasn’t always been easy. Between 80% to 90% of data is considered unstructured or semi-structured. Data is also the fuel that is feeding the AI revolution. The more high-quality data you can feed into a machine learning (ML) model, the more accurate its outputs are likely to be, which is increasingly critical as ML and AI drive more business decisions.

This is where data engineers come in. A modern data engineering practice produces fast, reliable and quality data for all of an organization’s business units. It can help you easily and securely share data across your organization, ecosystem and more.

Download your copy of The Essential Guide to Data Engineering to learn:

  • What modern data engineering is and how you can build a modern data engineering practice
  • How you can build efficient and modern data pipelines for your organization
  • How to define your technology requirements and align them with real-world data engineering case studies

Essential Guide to Data Engineering

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