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State of Observability 2025

Martechtalks
Last updated: April 8, 2026 3:40 pm
Martechtalks
Published: March 19, 2025
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Observability practices are stepping into a more strategic role as business catalysts — driving revenue, improving customer experience, and accelerating innovation.

Based on research with 1,855 ITOps and engineering professionals, Splunk’s report uncovers how high-performers are redefining observability and delivering outsized business impact.

Research reveals why leading observability practices:

  • Generate 53% higher return on observability investments than their peers.
  • Are nearly 2x as likely to say observability significantly improves revenue, employee productivity, and product roadmaps.
  • Use emerging technology like agentic AI 4x more often than other respondents.
  • Are over 2x more likely to always develop a detailed response plan.

Download the State of Observability 2025: The Rise of a New Business Catalyst for the complete analysis and recommendations.

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